Black Friday is right around the corner and it’s time to send out email campaigns about your deals and discounts. A good email subject line can increase your email open rate and can also ensure your success on sales.

This time of the year is one of the busiest week for eCommerce stores and we all know that there is an astronomically high level of competition regarding email marketing. So the challenge is to find ways to stand out in your customers’ inboxes—in an effective way.

Power words are words that excite your customers and get them to take action.

Here are some examples:

  • Sale
  • Free
  • % Off
  • Offer / Offers
  • Special
  • Exciting
  • Exclusive
  • Secret

Emojis are widely used by everyone and can elicit certain emotions in your customers which make them click on your email. Most subject lines with emojis really help to make your emails stand out.

Some examples you can use include:

  • Black Friday Sale Starts… NOW! 💥
  • Fill Your Carts! 🛒 Black Friday is Here
  • Huge Savings Inside! 💰
  • 🤑 50% Off Inside 🤑


  1. Are You Ready for Our Pre-Black Friday Sale?
  2. It’s black Fri-YAY! 50% OFF everything
  3. Early Black Friday Sale Starts Tomorrow. Save Up to 70%
  4. Black Friday Preview Event – Buy More Save More!
  5. Fear of Missing Black Friday. The time is now.
  6. Monday MADNESS! Black Friday Countdown starts now…
  7. Black Friday Weekend Banger
  8. Black Friday Door Busters Ending Soon!
  9. It’s now or never!
  10. Give Thanks (And Get An Extra 50% Off!)
  11. Black Friday Sale – The Offers You’ve Been Waiting For
  12. ⏰Rise & Shine…Black Friday Deals Are Here
  13. Mystery Sale – How Much Will You Save
  14. 20% off storewide* Black Friday Weekend Sale starts now!
  15. 3-Day Black Friday! Get our amazing deals now!
  16. Tomorrow is another day! Shop deals now!
  17. Final Hours! There’s still time…
  18. Exclusive Black Friday / Cyber Monday Super-Sale Deals!
  19. Oops. We accidentally put all items 50% off.
  20. ★ Black Friday Sale 30% Off + Doorbusters!
  21. Black Friday Sale – 20% Off EVERYTHING ’til Midnight!
  22. Early Black Friday Sale! No Parking. No Lines. No Hassles.
  23. Don’t Forget: Black Friday Sale 30% Off!
  24. STARTS NOW: 50% Off Black Friday Sale + FREE Shipping
  25. Black Friday Sale Starts… NOW! 💥
  26. Black Friday Weekend Sale – 40% Off Everything. What Are You Waiting For?
  27. 50% Off Black Friday Sale + FREE Shipping
  28. Cyber Monday Has Been Extended
  29. Black Friday Sale! Check Back Tomorrow To View the Deals!
  30. 40% Off. Free Shipping. It Must Be Black Friday.
  31. Black Friday Countdown. 6 Hours left to grab today’s offer!
  32. 🚨Black Friday Alert. The Deals You Have Been Waiting For Inside!
  33. Black Friday Starts Now (40% Off Everything!)
  34. Get BLACK FRIDAY savings all weekend at
  35. It’s Finally Here! Black Friday Sale Starts Now
  36. Black Friday Weekend starts now!
  37. Work can wait. Exclusive Cyber Monday lineup
  38. EXTENDED! 50%. Off. Everything.
  39. Don’t miss out, it’s almost over
  40. Yes, It’s Here: Our First HUGE Deal Of Black Friday!


If you’re only sending one or two emails on Black Friday then you’ve got it all wrong. People get a RIDICULOUS amount of emails during Black Friday weekend (and the weeks before and after… and pretty much every day, period). So, make sure to not miss out on sales.

Your customers’ inbox is practically full and may miss your email so it’s best to send at least 2-3 emails on the day of Black Friday.

Here’s what you could do:

Email #1: An announcement of the sale.

Email #2: Reminder or pushing a specific sale.

Email #3: Final reminder an hour or two before your sales end.

Happy selling!