Facebook the sinking ship of Social Media?

Facebook loses 6 million U.S. visitors in one MONTH … World’s largest social network losing millions of users each month as numbers plummet in U.S. Canada and Japan

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The number of people using Facebook is plummeting every month, with 6million U.S users logging off in just one month. Despite being the world’s largest social network with more than 1billion users, people in Facebook’s biggest markets- U.S. and Japan- are deleting their accounts. In the last month, there has been a 4% fall in users in U.S users, according to independent data and in the last six months, Facebook has lost nearly 9million monthly visitors in the US and 2million in the UK.

Users in Facebook’s biggest markets are logging off and deleting their accounts. It is believed that people are swapping to newer social media networks and experts are saying that as new social media sites grow, Facebook’s users are deserting the network.

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They say that figures aren’t helped by the lack of new Facebook members. New media specialist Ian Maude said the fall in numbers was due to ‘a boredom factor’. It is believed there has been a drop in new members, as most people who want to join the site, have already done so.

‘The problem is that, in the US and UK, most people who want to sign up for Facebook have already done it. People like to try something new. Is Facebook going to go the way of Myspace? The risk is relatively small, but that is not to say it isn’t there.’

Facebook Founder Mark Zuckerberg is said to be introducing new features in order to win members back.

The company is working to appeal to younger Smartphone users. The most significant development is Facebook Home, software that can be downloaded on to certain Android phones to feed news and photos from friends – and advertising – directly to the owner’s locked home screen.

As well as switching off from the network, Facebook users are reported to be spending less time on the site. The number of minutes spent on Facebook in the U.S has fallen and the average dropped from 121 minutes in December 2012, to 115 minutes in February, according to comScore. Facebook explained that the time spent on its pages from those sitting in front of personal computers is declining rapidly because we are switching our screen time to smartphones and tablets.

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Its not all doom and gloom

Despite an overall drop in numbers, Facebook is growing in South America and India. Monthly visitors in Brazil were up 6% in the last month to 70million and India has seen a 4% rise to 64m.

Alternative social networks such as Instagram, the photo sharing site that won 30million users in 18 months before Facebook acquired the business a year ago, have seen surges in popularity with younger age groups. A number of other social sites including the virtual pin board site Pintrest, are on the rise and Twitter is becoming more predominant in the social world. As well as this some new sites like Path, the mobile phone-based social network founded by former Facebook employee Dave Morin, which restricts its users to 150 friends, is gaining momentum and fans in the millions.

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Regards

The electrical-deals Team

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Info sourced from DailyMail

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2 Responses to Facebook the sinking ship of Social Media?

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